Futureorientation 1/2006

Editorial

Gitte Larsen: Work Smarter

Theme: Work Life

Julie Kronstrøm: The Green Gold

The young academic knowledge workers, The Green Gold, look for meaning in everything they do, and because meaning is negotiated in relationships, both management and colleagues play a very important role.

Morten Krogh Petersen: The Employee is More than the Company

Change and renewal come from the employee who is not just like the company, but who is more than the company. This is a common message for three new books about work life.

Johan Peter Paludan’s comments: Paradoxes in Working Life

Anne Løhndorf Christensen og Tanja Juul Christiansen: Would You Die for Your Company?

Do you want to be communicated to as if you look the same as everyone else? The authors do not believe segmentation is the road to succesful marketing and communication in the future.

Anne Skare: Hard Work, Grease, and Cheating

Starpeople! About knowledge and non-knowledge. About the three decisive skills in the knowledge society, and about how to be a starfish.

Anders Bjerre: The Myth of Flexible Work

The flexible work life is supposed to be great, but development work increases the pressure so much on knowledge workers that many cannot tackle it.

Thomas Geuken: Small Thoughts From an Animal Mind

Thomas Geuken, a Copenhagen Institute for Futures Studies associate, has met Susanne Bang, chief zoologist of the Copenhagen Zoo, to discuss how structure and order appear in the animal world. Read about four organizational principles.

Gitte Larsen: On What is Best About Work

Meet Tony Chambers, Creative Director at Wallpaper* in this interview in which he talks about avoiding predictability, about chaos, cooperation and passion.

Niels Krøjgaard and Thomas Lütken: You Need Spectacles!

We present you for a new tool for inspiration: “The Six Inpiration Spectacles.” Read about how to use them.

Verne Wheelwright: Personal Futures

The study of personal futures is still in its infancy, but holds potential not only for you but also for your company.

Cathrine Schmidt: You Are What You Do

Young knowledge workers want to make their mark on the world and make a difference for others. Therefore, volunteer work, as a fringe benefit, is an attractive corporate strategy in the future.