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Futureorientation 5/2006


Gitte Larsen: The probable futures and the preferable

Theme: Megatrends matter

Gitte Larsen: Why megatrends matter

Megatrends are the great forces in societal development that will very likely affect the future in all areas the next 10-15 years. Many companies and organizations use megatrends in their strategic work. You can gain an overview over the 10 most important megatrends as we head toward 2020.

Johan Peter Paludans comments: Trends, megatrends – and Supertrend?

Trends, megatrends and – could it be – a supertrend? Read about the mother of all trends.

Gitte Larsen: Interview with John Naisbitt

Søren Steen Olsen og Steen Svendsen: The next megatrend: Social growth

The new Megatrend, social growth, will affect the agenda at social and market levels in the next 10-15 years. For the time being, just a few pioneering companies have drawn the outlines of the next phase of social responsibility and are moving from Corporate Social Responsibility (CSR) to Corporate Social Innovation (CSI).

Troels Theill Eriksen: More Early Warning

Early Warning Systems are already today an important competitive parameter for companies and organizations and the need for them will increase in the coming years. Read about why and get examples of how Early Warning Systems are used today and how they will be used in the future.

Piers Fawkes: Privacy: Red Coat, Black Coat

"Wrapped in his black coat, to anyone who spots him, Steve looks paranoid – trying to hide. In fact, Steve doesn't just look paranoid. He is paranoid. Paranoid every time he swipes his card to get into work, every time he has to carry a mobile phone, every time he chats on the web, every time he removes the last can of soda from his fridge. He's being watched. He knows it." Read the rest of this postcard from the future, and American trendspotter Piers Fawkes thoughts about how surveillance society can be turned to the advantage of consumers.

Gitte Larsen: A look into the future of Danish meat processing

How do you communicate, to all the employees of the meat processing industry, two of several possible scenarios for future production conditions? And why are employers and the labor organization doing it together? Read the interview with Danish Crown and see an excerpt of the brochure that will be published in November. 15,000 copies will be printed.

Outside theme

Troels Theill Eriksen, Martin Kruse og Gitte Larsen: The Scandinavian Way

The Scandinavian countries' labor and education policies, management style, and ability to innovate have in recent years been popular around the world. Foreign politicians and many others have been sent here to learn how we do it. Read about what Scandinavian management is capable of, and about the challenges the management style faces if the Scandinavian countries are to remain in the lead.

Gert Holmgaard Nielsen: Challenge from the East

China is the market of the future. In theory, it has been for the past couple of centuries. Now it's a reality. Western companies need to take a close look at Chinese business and management cultures if they are to have any hope of long-term success in such a culturally foreign market. One of the most important challenges is to learn how to use both halves of the brain.

Sean Pillot de Chenecey: '07 Man

A growing body of opinion from men is that the age-old binary, narrow definition of maleness is out, and that a DIY approach to masculinity based upon respect, decency and intelligence is in. But not all male literature is apparently agreeing. So what are the real male trends in 2007?

Christine Lind Ditlevsen: Can women play the game at executive level?

The ability to play will be a professional qualification In the future. Playing will become a greater part of our working life in these times where creativity is in high demand. But what does it mean to play? Meet the researcher and the future researcher in a conversation about men's and women's different ways to play and read about the consequences for the future labor market.

Front page FO 5/2006

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Copenhagen Institute for Futures Studies

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