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Futureorientation 3/2007

Editorial

Gitte Larsen: Virtual living

Theme: Virtual living

Allan Jenkins: Virtual space - your new business home?

A few weeks ago, I attended an informal networking event with other corporate communicators, PR practitioners and marketing professionals. While many of us are competitors, we are also colleagues, so these sort of gatherings help us keep up with what's new in our business and profession. At the very least, they offer a chance to get out of the office.

Johan Peter Paludan: Virtual Living

Once in a while, your columnist gives into the somewhat narcissistic activity of “Googling” himself. Now I have learned to live with it, but it's the most curious things that are revealed about my mediocrity. Especially, it has long astonished me that one of the first things Google thinks should be known about me is that I was once part of the film industry.

Richard Watson: Web 2.0 - good and bad news

When the media become more important than the content, the quality is at stake. That's what is already happening with Wikipedia and blogging, but it's not all bad news.

Flemming Wisler: Disruptive Karma Boys - virtual Robin Hoods?

We are just some guys that have found a great idea, and we want to mull it over with you before we go further. It is a new way to…

Shel Holtz: Social media - your business opportunity?

There are tremendous numbers of resources available on the World Wide Web for organizations ready to venture into the social media space. It would be wise to begin those first steps now rather than wait until this transition phase has reached its logical conclusion and social media is fully integrated into the marketing, advertising and PR landscape. Get seven rules for your engagement in the social media.

Gry Worre Hallberg: Virtual experience spaces - can you use them?

What do Copenhagen's hot performance duo SIGNA, the online world Second Life and the Burning Man festival have in common? They are virtual experience spaces that give art and the aesthetic back to the people. Read about what they mean for you as a person and employee.

Morten Asaa: Virtual communication - dramatic and fictional

The communication forms of the future need fiction. Fictional and dramatic virtual communication solutions engage users or employees in a totally new way. Read about the Galathea Mystery and TDC:5, both of which offered convincing results.

Thomas Geuken og Gitte Larsen: Space seeking place - a place-less place?

The place is critical to our construct of identity and culture, and the virtual world is a space - not a place. So we try to compensate for that by using place metaphors such as home page and web address. New trends in the virtual world such as social media and Second Life may indicate cyberspace has the potential to evolve from a meeting place to a real place.

Jacob Suhr Thomsen: Virtual Innovation - user-driven overdrive?

You can use the opportunities offered by the Internet and online cultures far more actively. As consumer, producer and prosumer.

Richard Watson: Smart work spaces

Most modern offices are designed to accommodate as many people as possible at the lowest possible cost. This is considered efficient. But what about the relationship between creative thinking and work spaces?

Sofie Bjerg Kirketerp: The loving organization

The loving organization is a failed attempt to save the classic organization from death. Because the boundary between the employee's private life and workplace life is constantly challenged, when work's number one motivation factor is passion, we end up in a situation in which the organization must protect itself against the employee by, for example, instituting work-life balance, while the employee must protect himself from the organization by working at home. So believes Niels Åkerstrøm, professor at the Institute of Management, Politics and Philosophy at Copenhagen Business School.

Thomas Geuken og Gitte Larsen: All Dressed Up Inc.

Welcome to a world in which companies and media have the power. They are the world's number one storytellers, and teach us it is more important to look good than to be good. All Dressed Up Inc. is the voice of consumer capitalism and a description of the mainstream market culture that dominates our lives. Is there an alternative?

Cover of FO 3/2007

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