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Futureorientation 5/2008

Gitte Larsen

Dear reader. Don’t Stop...thinking about tomorrow. At the first Copenhagen Institute for Futures Studies’ Don’t Stop Conference, in 2006, 330 people from 10 countries entered the conference hall at Axelborg to sound of one of the greatest Fleetwood Mac numbers from 1977!

Read on


Theme: the Happy Capitalism issue

Sara Jönsson: Womenomics - women as the super-heroines of the economy

That more women have the potential to enter traditionally male-dominated fields and become managers, investors and entrepreneurs has long been a topic of discussion. But the authors of the remarkable book, Why Women Mean Business, go further. They believe women are ascending to become the greatest resource for future economic growth – and that companies that underestimate women’s rise take an enormous risk.

Gitte Larsen: Hot Spots are energy

Interview with Lynda Gratton, author of the highly recommended book Hot Spots, which looks at the nature of positive energy and cooperation in groups. Meet her in this interview about high value relationships, women’s role in business, the big freeze, and the leadership required to create Hot Spots to improved business performance.

Per Junker Thiesgaard: Think Big. Act Small. Start Now!

The past decade of increasingly rapid globalization has made it clear that globalization is empowering corporations with a much greater autonomy and responsibility. Responsible capitalism and leadership are drivers in order to become happy capitalists in the future, and the initiative Globally Responsible Leadership Initiative (GRLI) is designed to show the way.

By Sascha Amarasinha: Business for Good

Philanthropy is for sentimental old men, and CSR is old news. If your company seriously wants to create a future that is both fruitful and beneficial, the strategy is totally different. The accepted way of thinking must be turned on its head.

An essay by Morten Grĝnborg: The Intangible Resurrection of Ornamentation

Branding has had such overwhelming success that resisting it has become cool. It is not hard to drum up consensus on this point of view: it’s all just too much; everyone nowadays brands themselves, and the ads are all-intrusive. The point is that most people fail to recognize the real problem associated with branding; most people do not realize what branding actually is

Johan Peter Paludan’s comment: Happy Capitalism

Is the concept happy capitalism an oxymoron? We thought so in my youth. Capitalism ate its young, while socialism offered hope for a happy humanity. Capitalists were blood suckers who robbed workers of the added value. Capitalists had fellow-travelers. They were called capitalist lackeys.

Sally Khallash Bengtsen and Gitte Larsen: Happiness in business

In time, the employee will acquire more and more tools to ensure a happy life on the job. But in companies and organizations, happiness is not necessarily a goal in itself, but a means to promote employee efficiency and corporate profits.

Adam Morgan: Six new social currencies

More than any other time in media history, brands face a crossroads. Adam Morgan, eatbigfish, is working on a new media model for the socio-digital economy. Get a sneak peek into his idea about the six new currencies that brands and media companies will center around in the future.

Tina Magaard: Business case: Tata Group

The Indian conglomerate, Tata Group, has recently attracted attention in the European business world. Just within the past year, the concern has acquired Landrover-Jaguar through Tata Motors and the Anglo-Dutch steel giant Corus through Tata Steel. At the same time, it has launched the world’s cheapest car the Tata Nano. But what is Tata Group, and what is its concept?

Adam Arvidsson and Christian Vibe Norup (ed.): Ethical Economy

So far, however, there is no standard way to measure the exact, or even approximate, value of the products of ethical economy. No common measure exists simply because nobody has been strong enough to impose a common measure, or to decide what the values should be.

Hanna Schühle and Gitte Larsen (ed.): Comments on the future of Capitalism and Economy

FO has gathered some interesting thoughts about the development of capitalism and the economy. Here are six perspectives on where it’s moving.

Martyn Newman and Gitte Larsen (ed.): Emotional capitalists

Emotional capitalists are today’s top executives whose powerful approach to leadership is based on emotions such as self-confidence, optimism, independence and enthusiasm. Emotional capitalists create strong relationships and partnerships between organizations and their customers and employees, which creates real competitive advantage for any business.

Rohit Talwar: Ten patterns of change

Associations and non-profit leaders face ten patterns of change that require them to design their future. In this article, based on the book, Designing Your Future, we offer critical perspectives on the future global environment, which will help you to form strategic plans to capture opportunities and prepare for emerging threats.

Timothy Jacob Jensen: Talk to the king and queen

An old proverb says: “If you speak to the king in someone, you will get the king’s answer. If you speak to the beggar in him, you will get the beggar’s answer.”

Futureorientation 5/2008

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