8:00 - 9:00
Arrival & Check-in
Doors open with light breakfast & networking.
9:00 - 9:10
Welcome by DI
DI formally open the conference, sharing DI’s vision for the event and setting the stage for a forward-looking exploration of Scandinavian tech and industry trends.
Speaker: Katrine Ellersgaard Nielsen, Director, DI Professional Services
9:10 - 9:20
What to expect today: An introduction to the programme
Today’s sessions are carefully designed to delve deep into emerging technologies, examining their transformative potential and the direction we are heading. Senior Futurist Bugge Holm Hansen will provide an overview, inviting us to consider not only the technical advancements but also their impact on society and industry. Get an overview of a day where we encourage you to reflect on both the promises and potential pitfalls of the path ahead.
Speaker: Bugge Holm Hansen, Senior Futurist & Head of Innovation and Technology, CIFS
9:20 - 9:35
From vision to reality: GEFION and the transformative future of AI in Scandinavia
In a world where AI’s compute power expands rapidly, how can Scandinavia leverage this to address critical challenges ahead? Six months into GEFION’s launch, what have we learned? This supercomputer - the most powerful of its kind in Europe - has opened new horizons in AI-driven research, but its impact is still emerging. Lene Oddershede examines initial findings as the potential outcomes are unfolding.
Speaker: Lene Oddershede, Senior Vice President, Novo Nordisk Foundation
9:35 - 9:55
Cleaning the future: How AI and robotics are transforming sustainability
Jørn Larsen, CEO of Trifork, and Signe Simonsen, Founder of Race for Oceans, present a forward-looking vision for AI-driven environmental solutions, focusing on the ongoing development of the AI Beach Rover prototype. The rover, launched in collaboration with Trifork, collects plastic pellets to combat pervasive plastic pollution. As the project evolves, plans include using drones and AI to pinpoint waste hotspots and eventually enable scalable, eco-friendly waste removal on land. This initiative illustrates the broader potential of AI to create sustainable, biodiversity-preserving ecosystems on a global scale.
Speakers:
Jørn Larsen, CEO, Trifork
Signe Simonsen, Founder, Race for Oceans
9:55 - 10:25
The future isn’t real: What AI voice clones mean for authenticity, user journeys, and our future selves (KEYNOTE)
Join the internationally renowned tech journalist Evan Ratliff as he takes his AI clone with him on stage and explore the emerging field of AI voice cloning and its profound implications on human-machine relationships. His podcast ‘Shell Game’ was named one of the best podcasts of 2024 by Apple, The Economist, New York Magazine and others. In it, Evan’s voice agents talk to spammers and scammers, to Evan’s friends and family, to colleagues and sources, to other AIs, and even to a therapist—all to better understand what AI voice is able to do, what it can't yet do, and what to expect from a future in which more and more of the people we encounter in the world aren’t real. As AI blurs the line between human and synthetic voices, what happens to our perception of authenticity and trust? Ratliff navigates the social and ethical concerns raised by this technology, asking whether AI’s role in shaping interactions enhances or undermines genuine connections. What are the ethical crossroads of AI voice cloning for both personal and commercial uses?
Speaker: Evan Ratliff, Technology Journalist
10:25 - 10:45
Nordic industries of tomorrow: Unlocking future-readiness
In 2024 DI launched their vision towards 2030 that focuses on being futureready. Learn about the insights into the future-readiness of Nordic industries in the digital transformation. What does it mean to be future-ready in an era defined by rapid technological change? This session will address strategies that ensure resilience, digital adaptation, futures-informed innovation and sustainability within Nordic businesses.
Speaker: Jacob Kjeldsen, Industry Director, DI Handel
10:45 - 11:15
Coffee Break & Networking
Take time to speak with the other particpants or try out new XR experiences in the foyer!
11:15 - 11:35
Unveiling the CIFS report: Emerging technologies and the bigger picture
In this session Sofie Hvitved and Bugge Holm Hansen from the Copenhagen Institute for Futures Studies will share their view on how emerging technologies like immersive technologies and AI-native ecosystems reshape our the future of industries and societies. This presentation highlights not only the opportunities but also the broader societal implications of these shifts. What are the potential downsides of these advancements, and how can businesses strategically navigate them? We invite participants to look beyond the current trends, exploring what it means to be future-ready in an increasingly complex technological world. Discover what’s on the horizon and how to prepare for what’s next.
Speakers:
Sofie Hvitved, Senior Futurist & Head of Media, CIFS
Bugge Holm Hansen, Senior Futurist & Head of Innovation & Technology, CIFS
11:35 - 10:50
Nordic industry Usecase #1: Transforming training with XR – Carlsberg’s virtual journey
Morten Vinther from Carlsberg Denmark will showcase how virtual reality (VR) is revolutionising hospitality staff training. Through a VR platform, Carlsberg is expanding training to over 500 venues in its first year, tripling its previous reach. This immersive method enhances skills, ensures consistent beer-pouring quality, and improves guest experiences. With plans to train 5,000 employees in Denmark by 2025, Carlsberg is setting a new standard in workforce development, blending cutting-edge XR technology with practical solutions for the hospitality industry.
Speaker: Morten Vinther, Snr. Excellence Lead, Carlsberg
11:50 - 12:00
The Nordic industry Usecase #2: Breaking bias? A future of recruitment without CVs
With over 300,000 applications annually, manual screening processes created inefficiencies that left candidates waiting; and invited space for human biases to creep into hiring decisions. They wanted to judge candidates on something other than their name, experience, or ability to use ChatGPT. So, they did something radical - they completely eliminated traditional applications across Europe and adopted an AI-powered Chat Interview platform replacing CVs, reducing time to hire by 33%, all done by an ethical AI. While a human will always make the final decision, the groundwork is now being laid by AI, which is attempting to make it a fair, unbiased experience by evaluating all candidates based on their virtues and behavioural traits. Join Sebastian Jeppesen as he looks into the future of recruitment and shares how the company now uses an AI-driven platform to recruit talent.
Speaker: Sebastian Jeppesen, Global Head of Recruitment at Joe & The Juice
12:00 - 12:15
How to navigate the future: Knowledge sharing exercise session
In this interactive session before lunch, you are encouraged to engage with each other and share insights into navigating a future marked by uncertainties. This exercise aims to foster collaboration and creative thinking, pushing you to consider how collective knowledge can guide strategic decision-making. This session is an opportunity to develop actionable takeaways and to reflect on the shared journey of navigating tomorrow’s challenges.
Speaker: Sofie Hvitved, Senior Futurist & Head of Media, CIFS
12:15 - 13:00
Lunch & Networking
It's time to refill energy, speak with the other particpants or try out new XR experiences in the foyer!
BREAKOUT SESSIONS
The breakout sessions are held in two seperate rooms: The Main Hall and the Breakout Room.
13:00 - 13:00
Breakout #1: Connecting through play: How the world’s largest brands reach audiences with gaming (Hall)
Gaming has become a critical touchpoint for global brands seeking meaningful engagement with audiences. Marcus Holmström from the Swedish cutting-edge company The Gang will provide an insider perspective on how brands leverage interactive play to build engagement and connect with consumers. Participants will gain insight into the mechanics behind these strategies and explore the future role of gaming such as Roblox as an engagement tool. How might your organisation explore this potential to deepen connections and drive innovation?
Speaker: Marcus Holmström, Co-Founder & CEO, The Gang
13:00 - 13:00
Breakout #2: AI Agents — What they are, and how they’ll change the way we work in the future (Breakout room)
In this session, Rasmus Knappe, CTO of Microsoft Denmark, will explore the transformative potential of AI agents - one of the major buzzwords of 2025 - and their ability to redefine the workplace. These agents transcend mere automation tools, acting as intelligent collaborators that streamline processes, enhance decision-making, and reshape workflows across diverse industries.
Speaker: Rasmus Knappe, CTO of Microsoft Denmark
13:30 - 14:00
Breakout #3: Responsible innovation: LEGO’s journey in ethical technology (Hall)
LEGO has a long-standing dedication to responsible tech and ethical product design. As part of this the LEGO Foundation is funding a number of projects to support that mission including the ‘Responsible Innovation in Technology for Children’ (RITEC) project developed a childcentred well-being framework to identify potential experiences or features in digital games that can contribute positively to children’s subjective well-being. This session delves into the principles guiding innovation, balancing child safety and educational value, as well as the responsibilities organizations have toward younger generations and to reflect on how ethical tech can foster a safer, more inclusive digital landscape.
Speaker: Lise Borgstrøm Henriksen, Senior Program Specialist, The LEGO Foundation
13:30 - 14:00
Breakout #4: A Culture of Curiosity: How SONY’s design community explores the world (Breakout room)
This session offers a unique look into SONY’s new commitment to open up their design research activities. Attendees will gain insights into the importance of understanding shifting consumer expectations and emerging tech trends, with a focus on balancing innovation with transparency.
Speaker: Linda Lissola, Senior Design Researcher, SONY
14:00 - 14:30
Breakout #5: Bestseller Tech: How AI can unlock new horizons for the business and managing the pitfalls (Hall)
Nicolas Skovmand of Bestseller Tech will present the company’s roadmap for the future of retail, where data, AI, and customer-centric technology intersect. This session will explore how Bestseller Tech integrates forward-thinking strategies to stay competitive and prepare for tomorrow’s consumer demands. How might the retail industry evolve with these advancements and what can you learn from their approach to tech-driven innovation.
Speaker: Nicolas Skovmand, CIO, Bestseller
14:00 - 14:30
Breakout #6: XR reimagined: What’s next for extended reality? (Breakout room)
What’s the state of XR today, after the metaverse disappeared from the top of the hype cycle? The CEO’s from some of the leading players in the Nordics explore what has materialized, what hasn’t, and the direction XR is taking across industries. This session dives into recent developments and lessons learned from XR applications and will reflect on XR’s shifting landscape as XR continues to bridge physical and virtual worlds in innovative new ways.
Speakers:
Simon Lajboschitz, CEO, Khora
Mads Troelsgaard, CEO, SynergyXR
Michael Harboe, CEO, Virsabi
14:30 - 15:00
Breakout #7: Beyond the GPU: NVIDIA’s expanding role in AI and the digital future (Hall)
NVIDIAs Regional Business Lead, Rasmus Bisgaard will look into the power of ideas, technology, and conviction to drive innovation and impact in business and society. Nvidia are one of the leading players the next era of Generative AI, driving the future of AI reshaping industries, from healthcare, shopping to autonomous vehicles. Come and hear their perspective on the future!
Speaker: Rasmus Bisgaard, Regional Business Lead for Denmark and Iceland, NVIDIA
14:30 - 15:00
Breakout #8: Novo Nordisk’s GenAI Tools: Innovation in Action (Breakout Room)
Join Pernille Kjæmpe, AI Communication Lead at Novo Nordisk, as she showcases the organisation’s two flagship generative AI tools: Novo Nordisk ChatGPT and the AI Content Creator, the latter developed under her leadership. Pernille will provide a live demo of the AI Content Creator, a platform enabling employees to produce on-brand content using retrieval-augmented generation (RAG) and advanced LLMs. This innovative, cost-efficient tool integrates with internal systems and is accessible to all employees, reflecting a fresh approach to corporate AI innovation. She’ll also discuss Novo Nordisk’s commitment to ethical AI and the AI Ambassador Programme, preparing employees for a future where hyper-personalised AI chatbots and agents enhance daily work.
Speaker: Pernille Kjæmpe, AI Communication Lead, Global Communication, Novo Nordisk
15:00 - 15:30
Coffee Break & networking
Take time to speak with the other particpants or try out new XR experiences in the foyer!
CLOSING KEYNOTES
15:30 - 16:00
Reshaping e-commerce with Zalando’s AI-driven personalisation (KEYNOTE)
Tian Su is an internationally acknowledge expert on the use of AI in personalisation & recommendation and will share her experiences with Zalando’s AI-driven personalization approach, showcasing how hyper-personalized recommendations reshape the e-commerce experience. By leveraging data-driven insights, Zalando is redefining customer engagement, crafting uniquely tailored shopping journeys that align closely with individual preferences.
Speaker: Tian Su, VP of Personalisation & Recommendation, Zalando
16:00 - 16:30
Beyond the Grave – Kiss, Cyndi Lauper, and the future of digital rights (KEYNOTE)
Victor Fredell from Swedish Pophouse Entertainment, co-founded by ABBA-member Björn Ulvaeuswill, will share their thoughts on the evolving landscape of digital rights in the entertainment industry. With a focus on Pophouse's innovative acquisitions, including the music catalogs of iconic artists like Kiss and Cyndi Lauper, Fredell delves into how technology is reshaping intellectual property management. He discusses how Pophouse goes beyond traditional IP investment, amplifying artist legacies through creative, immersive experiences such as ABBA Voyage, bridging the gap between digital ownership and cultural preservation, developing next generation entertainment experiences, and connecting artists to both existing and new audiences – scaled across the globe.
Speaker: Victor Fredell, Head of Entertainment Technology, Pophouse Entertainment
16:30 - 16:45
Closing Remarks
Mie Bilberg and Bugge Holm Hansen close the day focusing on key insights and how you can bring the ideas and conversations from today into action tomorrow.
Speakers:
Mie Bilberg, Responsible for and expert in eCommerce, DI E-commerce
Bugge Holm Hansen, Senior Futurist & Head of Innovation and Technology, Copenhagen Institute for Futures Studies
16:45 - 18:00
Drinks & Networking
After the conference, join us for drinks and networking in the foyer - a perfect opportunity to connect with peers and exchange ideas. Let the conversations flow as we wrap up the day with inspiring interactions and new connections.
ARRIVAL & CHECK-IN
08.30
Welcome! Introduction to the programme
09.30
Speakers:
Camilla Ley Valentin, Director of DI Digital
Mie Bilberg, Senior Advisor & Head of DI e-commerce
Bugge Holm Hansen, Senior Futurist & Head of Innovation and Technology, Copenhagen Institute for Futures Studies
Sofie Hvitved, Senor Futurist & Head of Media, Copenhagen Institute for Futures Studies
Keywords: Welcome, overview and practicalities
Anticipatory Leadership in an Age of Digital Transformation
09.45
How can leaders anticipate and navigate the challenges and opportunities presented by AI and the emerging immersive technologies? Discover the essential leadership skills needed to successfully guide organizations in this new digital era, where the boundaries between the physical and virtual worlds are increasingly blurred. Attendees will gain insights into how anticipatory leadership can drive transformative change, preparing organizations to be future-ready in a world shaped by advanced technologies.
Speaker: Lasse Jonasson, Director & Futurist, Copenhagen Institute for Futures Studies
Keywords: Future perspectives on leadership
Be My Eyes - Tech for Good and a Collaboration with OpenAI
09.55
In 2023, Be My Eyes announced a groundbreaking collaboration with OpenAI to develop an innovative AI-powered Virtual Volunteer feature. But how did this partnership start? How did a Nordic company come to work together with one of the world's largest AI firms? Hear the founder, Hans Jørgen Wiberg, share his thoughts on this remarkable story.
Since its launch in January 2015, Be My Eyes has seen exponential growth, garnering over 10K users within the first 24 hours. Fast forward to today, the app has become a global phenomenon, aiding the 250 million people who are blind or have low vision, supported by an impressive network of 7.1 million volunteers. Operating in 150 countries and available in 180 languages, Be My Eyes is a testament to the power of technology for social good.
Speaker: Hans Jørgen Wiberg, Founder, Be My Eyes
Keywords: A Nordic AI success
A world in transition: The state of AI and the Metaverse in 2024
10.05
Last year at the Summit, we introduced the Basic Metaverse Map together with Peter Hesseldahl from Mandag Morgen. This year we bring you an update on the state of AI and the metaverse. What happened in the space since last year? Where are we now? What will it mean for the industry both from a short and long-term perspective? And how can you as a company navigate this?
Speaker: Peter Hesseldahl, Editor for Digital Transformation, Mandag Morgen
Keywords: The bigger picture
COFFEE BREAK & NETWORKING
10.25
Fireside Chat: NVIDIA's take on what's next for AI & the Metaverse
10.55
Nvidia is a leading player in connecting our physical and digital worlds and in the implementation of AI. The company is regarded as a pioneer and leader in AI and is a global cornerstone in the infrastructure of Generative AI with their chips being used to train and run various Large Language Models (LLMs) including ChatGPT by OpenAI.
Join this fireside chat with Rasmus Bisgaard, Nvidia Regional Business Lead, for a talk about Nordic approaches – both when it comes to timing and strategy on entering the metaverse and integrate AI, and on the future perspectives as seen from one of the leading players in the industry.
Speaker: Rasmus Bisgaard, Regional Business Lead, NVIDIA
In a fireside chat with Sofie Hvitved, Senior Futurist & Head of Media, Copenhagen Institute for Futures Studies
Keywords: What's next
Usecases: The AI & the Metaverse vs. the Nordic industry
11.15
What best practices have we seen this year? Join 3 cases that showcase the new space of AI and the Metaverse in different ways and hear from the people behind the initiatives who will share their projects, experiences and lessons learned. Hear about the AI-fueled campaign Coke Y3000, how Semco Maritime is using immersive meetings to accelerate sales and product design processes, and how Siemens has created an industrial metaverse experience centered around battery manufacturing.
Coca Cola's 'Y3000'
Coca Cola's 'Y3000' project has been recognized by AdAge as the most important AI-driven marketing campaign globally of 2023. The project provided an intuitive AI tool for Gen Z to imagine & celebrate an optimistic vision of the future, and was lauded for proving that cultural presence and engagement can move products just as well as big advertising campaigns. What is less known is that the project was conceived in Copenhagen, and now you can hear Tao Legene Thomsen, talk about the creation and activation of the project.
Siemens' Metaverse in Nordic Battery manufacturing
The industrial metaverse is a tool to help manufacturers collaborate and work in new ways. In partnership with Freyr, a Norwegian clean battery producer, Siemens has created an industrial metaverse experience centered around their new Freyr Gigafactory. Get insights behind the project, hear about the lessons learned and what to pay attention to in 2024.
Semco Maritime's immersive meetings in the Metaverse
Learn how immersive and easily accessible virtual meetings in the Metaverse can help companies in the Nordics accelerate sales and product design processes on a global scale - and how AI integrates into the experience. Jens Lauritsen, Chief Product Officer at Virsabi and a veteran in the XR industry introduces the next generation of online meetings on steroids. The session will include a short demo with Semco Maritime where Martin Ejlskov Hansen, Head of Innovation, will provide Semcos perspective on what opportunities these technologies create for them as a Nordic player in a global market.
Speakers:
Tao Legene Thomsen, Creative Director, Innovation, VICE Media Group
Nikolaj Kyhn, Head of Siemens Xcelerator & Digital Services, Siemens
Jens Lauritsen, Chief Product Officer, Virsabi
Martin Ejlskov Hansen, Head of Innovation, Semco Maritime
Keywords: Nordic best practice on opportunities & case presentation
LUNCH
11.55
Breakout #1: Metaverse and Creativity: Adobe's Vision for a Future with AI
12.40
Join Adobe for an insightful discussion on the future of creativity. Explore a future marked by unparalleled transformations across diverse industries. Discover how AI create personalized experiences for individual segments and delve into emerging technologies like the metaverse and 3D, focusing on scalable personalization.
Speakers:
Johan Lopes Helgesson, Principal Solutions Consultant, Adobe
Keywords: Emerging technologies & scalable personalization
Breakout #2: Do you speak the language of the future generations?
12.40
This presentation focuses on why understanding Gen Z and Gen Alpha – the first generations to grow up fully immersed in a digital world – is crucial for anyone looking to grasp the future of consumer behaviour and customer journeys. The session will explore how these generations interact with technology, their expectations for digital experiences, and how their virtual habits are shaping future trends in retail and beyond. Get insights into the digital behaviours and preferences of the youngest generations from the inspiring speaker Anna Katrine Matthiesen.
Speaker:
Anna Katrine Matthiesen, Partner, Vertica
Keywords: Future consumers & Gen A & Gen Z
Breakout #3: How Volvo solve large problems at scale using new transformative design paradigms of the future
13.10
"Let’s retire sense of urgency and instead look for sense of purpose". Timmy Ghiurau is an XR pioneer & Innovation Leader at Volvo Cars and has been working on initiatives around virtual and augmented reality, and works with virtual simulations, eye tracking, and virtual reality as enablers for self-driving cars and user experience research. Learn from the Swedish car company how they e.g. work with digital twins and real-time 3D technology to democratize R&D processes and create new innovations.
Speaker:
Timmy Ghiurau, Innovation Leader, Volvo Cars, Co-founder, The Point Labs
Keywords: Innovation, R&D & XR
Breakout #4: Welcome to the age of live virtual production, world building and storytelling.
13.10
With clients like LEGO, UN, Danish Radio (DR) - Copenhagen Rig is a new kid on the block in virtual storytelling. This session will explore the new innovative technologies used for the future of storytelling and how they might revolutionize the way stories are told and experienced. Get insights into projects that showcase the innovative approaches to creating virtual world-building and next-level immersive storytelling. And hear why the Nordics have the potential to become a global powerhouse in this space.
Speaker:
Christian Faber, Creative Director and founder, Copenhagen Rig
Keywords: Virtual Storytelling best practice
Breakout #5: The future of the metaverse as seen from inside Metas Reality Lab
13.40
Karen Borregaard is one of the world's leading UX researchers working inside at Meta's Reality Labs. Drawing on experiences and research, she will unveil the latest developments and future potential of the metaverse. Attendees will be treated with insights from innovative projects and cutting-edge technologies that are shaping the future virtual worlds. Come get a sneak peek into the future as seen from a Nordic perspective.
Speakers:
Karen Borregaard, Senior UX research, Meta Reality Labs
Keywords: User experience in the future
Breakout #6: Navigating the ethical landscape of AI and the metaverse: Ask your hard questions!
13.40
We've invited a panel of experts to discuss the ethical and societal aspects of AI and the metaverse. Come and get answers to your hard questions about the development: What are your concerns? What ethical considerations is your organisation facing? Is there anything you think we as Nordic companies are overlooking in the development? Join us for a discussion on a range of issues from what to consider before choosing software/hardware to the bigger philosophical questions and the societal impact of new technologies.
Speakers:
Katrine Konyher, Partner, Khora
Pernille Tranberg, Data Ethics
Christina Melander, Director of digital transition, Danish Design Center
Keywords: Ethics
Breakout #7: Inside Varjo's Vision: Pioneering the Future of Industrial VR and XR.
14.10
Varjo, the Finnish pioneer in VR/XR, is not just a technology company; they are visionaries redefining the frontiers of virtual and extended reality. Their mission is ambitious and transformative – to seamlessly merge the virtual and physical worlds. Welcome to the immersive future.
Speaker:
Jussi Mäkinen, Chief Brand Officer, Varjo
Keywords: Industrial XR/VR
Breakout #8: From Hype to Reality: Examining web3's uncertain journey, legal controversies, and possibles futures
14.10
This breakout session delves into the journey of Web3 from its initial hype to its current state, highlighting the complexities, legal controversies, and potential futures. Gain insights into the different dilemmas arising from Web3 technologies, such as regulatory challenges, privacy concerns, and the implications for digital identity and ownership. The presentation aims to provide a balanced perspective on its potential benefits and pitfalls from a nuanced, openhearted perspective from one of the Nordic stakeholders who has been part of the turbulent journey of Web3.
Speaker:
Morten Rongaard, Ex-CEO, Reality+
Magnus Jones, Nordic Blockchain & Innovation Lead, EY
Keywords: The state of Web3
COFFEE BREAK
14.40
Keynote: What's next: Bridging the metaverse with real life
15.10
Imagine a portal through which you can explore the full spectrum of the metaverse. This is the vision of VIVERSE – an open spatial platform developed by HTC, led by the newly appointed Director, John Dabill. Designed to interlace a network of virtual worlds enriched with augmented reality and powered by AI, VIVERSE unites XR headsets, engaging social apps, and versatile content creation tools to deliver a comprehensive spatial experience.
Gain a broader perspective on the industry's direction, including some of the latest customer deployments and projects anticipated in the near future. Join John Dabill as he shares insights on the industry's evolving trajectory. His presentation will reveal recent customer deployments and forthcoming projects, illustrating how VIVERSE is merging the metaverse with real-world applications and highlighting future expectations.
Speaker: John Dabill, Director of Viverse , HTC Vive
Keywords: Full spectrum metaverse
Summit Reflections: Ask your questions to the panel
15.40
What are the main key takeaways from the Summit '24? What are the most urgent questions we need to ask ourselves in the Nordics regarding the future of AI and the convergence of our virtual and physical lives? Join with your questions to the panel of selective speakers of the day!
Wrap-up
16.00
Speakers:
Jacob Kjeldsen, Director, DI Handel
Lise Thomsen, Senior Advisor & Head of DI Kreative Erhverv
Bugge Holm Hansen, Senior Futurist & Head of Innovation and Technology, Copenhagen Institute for Futures Studies
DRINKS & NETWORKING
16.15 - 17.15
Welcome! Introduction to the programme
09.30
Speakers:
Jacob Kjeldsen, DI Handel
Lise Thomsen, DI Kreative Erhverv
Sofie Hvitved, Futurist, CIFS
Bugge Holm Hansen, Futurist, CIFS
Keywords: Overview of the day
UNESCO #BackupUkraine – user involvement to preserve digital twins in web3
09.45
Can you back up an entire nation's cultural heritage in the cloud? Get ready to be inspired by this spectacular project that started with a dream: How to enable Ukraine and its citizens to help preserve their culture with just their phone - before it's too late.
Backup Ukraine lets anyone become an archivist. The digital and mobile platform enables the citizens of Ukraine to capture and digitally preserve 3D images of historical artefacts, monuments and other culturally-relevant structures and objects at risk of being damaged or destroyed in light of the ongoing war with Russia. And store them in an open, secure online archive - where no bombs can reach.
The project is a collaboration between UNESCO, Blue Shield Denmark, the 3D scanning App Polycam and Vice / Virtue Futures, and has won the prestigious Grand Prix 2022 at Cannes Lions.
Speaker: Morten Grubak, Global Executive Creative Director, Vice & Virtue Futures
Keywords: User engagement & Philantropy
Embracing the Futures
09:55
Why are futures so important? Daria Krivonos, the CEO of The Copenhagen Institute for Futures Studies, talks about the underlying characteristics of futures studies and why it is essential for companies along the value chain in any industry.
Speaker: Daria ‘Dasha’ Krivonos, CEO, CIFS
Keywords: A futures perspective
Introduction to the Metaverse & The Metaverse Map: How to navigate the metaverse
10.05
The term" Metaverse" has exploded in popularity, however it is often used without a definition or explanation of what it actually means.
In this session, we will present a new simple Metaverse Map in order to give an easy overview of the main concepts surrounding the Metaverse, such as AR, XR, digital twins, web3, digital assets, NFTs, and Generative AI. Apart from going into the different definitions, the session will also dive into implications and uncertainties surrounding the future of the Metaverse.
The map is created in collaboration with the Danish weekly business magazine Mandag Morgen and Copenhagen Institute for Futures Studies for the Nordic Metaverse Summit.
Speakers:
Peter Hesseldahl, Editor and Journalist, Ugebrevet Mandag Morgen
Bugge Holm Hansen, Futurist, CIFS
Keywords: Overview of the Metaverse
From Hype to Long-term implications: Exclusive launch of the new CIFS Metaverse Delphi study
10.25
Is the Metaverse here yet? The all-encompassing and expansive nature of the Metaverse means that there is an incredibly diverse range of potential industry stakeholders and, thus, views on how the Metaverse is unfolding, both now and in the future. In this session, the Copenhagen Institute for Futures Studies will release the results of the world's first Delphi Study on the future of the Metaverse that builds upon the collective intelligence and perspectives of global experts that have been carefully vetted and based on a diversity of backgrounds, perspectives, and opinions - from thinkers and artists to entrepreneurs and practitioners working in the field.
By highlighting similarities and differences among industry experts, the Delphi Study aims to advance our understanding and develop insights and orientation about the future of the Metaverse by leveraging the collective intelligence and perspectives of a diverse expert panel.
The Delphi Study will be presented for the first time at the Nordic Metaverse Summit and be released fully at this year's SXSW '23 in Austin in March.
Speaker: Sofie Hvitved, Futurist, CIFS
Keywords: The future of the Metaverse
COFFEE BREAK
10.45
Fireside chat: Nordic perspectives on when, how and why to enter the Metaverse
11.10
According to Meta, the Metaverse is the Future of Digital Connection: "The Metaverse is a set of digital spaces, including immersive experiences, that are interconnected so you can easily move between them. It will let you create, explore and interact with people who aren't in the same physical space as you."
But what role can Nordic companies play? How do they see the future unfold? What do they recommend Nordic companies to consider when entering the Metaverse?
In this Fireside chat, we have invited Pia Tandrup, Country Director in Denmark at Meta, to explore the Nordic perspectives on when, how and why to enter the Metaverse. And maybe she can reveal a little more about Meta's future plans.
Speaker: Pia Tandrup, Country Director Denmark, Meta
Keywords: Big tech’s Nordic outlook
Usecases: The Metaverse and the Nordic industry
11.30
Why should you enter the Metaverse? What opportunities exist? B&O, DSB and SynergyXR have entered the new space of the Metaverse in different ways and will share their projects, experiences and lessons learned.
Bang & Olufsen will be joining the conference sharing their newly launched virtual collection called 'Bang & Olufsen DNA Collection' – an edition of 1925 digital collectables created in collaboration with a group of Web3 artists to launch them into the Metaverse, providing token-gated access to future exclusive Bang & Olufsen products and experiences (read more here: https://www.bang-olufsen.com/en/dk/story/nft)
DSB are trying to reach new audiences by building the Copenhagen Central Station in Minecraft Education. Through creativity and play, children aged 8-12 can now get Minecraft on the school curriculum, and DSB believes that the earlier children learn about safe behaviour on and near the platform, the more likely it is that terrible accidents will be prevented in the future. (read more here: https://www.xn--forst-qra.dk/indhold/dsb-safety/16644 - in Danish)
SynergyXR is build on a concept called The Corporate Metaverse. Get to know some of their cases, and get advice from their The Seven Rules of the Corporate Metaverse.
Speakers:
Christopher Østergaard Poulsen, Senior Vice President Business Development, B&O
Rikke Lynge, Senior Brand Manager, DSB
Niels-Otto Fisker Head Of Corporate Communications, DSB
Mads Troelsgaard, CEO & Co-Founder, SynergyXR
Keywords: Case presentation and best practice
LUNCH
12.00
Breakout 1A (The Conference Hall): Web3 beyond the hype: Showcase 'Road Code'
12.45
The users are king in web3, and it's all about community, ownership and engagement. What is Web3 if we go behind the hype of crypto, and why should your company care? How can Nordics companies navigate this change? Immortal is a Danish blockchain company that unfolds the full potential of web3 that works with international capacities such as Pep Guardiola and Magnus Carlsen.
The new project 'Road Code' shows the changing power dynamics from platforms to users in web 2.5 - powered by the world's top 10 professional cycling teams.
Speakers:
Michael Jeppesen, CEO, MUST & Immortal
Dennis Bøgestad Laursen, Co-founder Render, Co-founder Immortal, Head of Digital, MUST
Graham Bartlett, CEO, Velon
Keywords: Web3, NFTs and DAOs
Breakout 1B (Room 19): How can we ensure equality, inclusion, and diversity in the Metaverse?
12.45
Five early indicators on women in the Metaverse reveal gender inequality - especially in the leadership creating and setting Metaverse standards, according to a report from McKinsey & Company. "The reality is that women spend more time in the protometaverse than men and […] are more likely to spearhead and implement metaverse initiatives. However, just as in the tech sector as a whole, women represent a minority in the metaverse economy."
There are a lot of issues we need to solve to ensure a healthy, equal, inclusive and diverse metaverse. Join the discussion and get insights from those striving to ensure that young people's voices will be heard, that women will be a part of defining the virtual environments, and that we enter the Metaverse based on inclusive design and ethics - with our eyes open to the blind spots.
Speakers:
Sara Lisa Vogl, Co-Founder, WIIT (Women in immersive Technologies)
Andrea Bravo, Founder, Metaverse Data & Ethics
Oliver Anton Lunow Nielsen, Project Manager for Future Generations Shaping Future Technology, Ungdomsbureauet
Keywords: Diversity, inclusion, women, youth, ethics
Breakout 2A (The Conference Hall): Norwegian governments in the Metaverse! Learning experiences from creating world’s first virtual Tax & Registry office
13.20
Why did Norwegian governments create Worlds' first Tax and Registry office in Metaverse? And how did they do it in 12 days only? Hear more about the process, building experience, and key takeaways from the public and private sector collaboration.
In addition, Magnus Jones will also highlight several important Tax & Legal issues to be aware of when entering the Metaverse. As much as it can seem fun and exciting to enter the Metaverse, one should also understand the risks alongside the opportunities.
Before joining the Nordic Metaverse Summit, Magnus Jones will be in Davos to present his Top 10 predictions for the Digital Assets industry in 2023.
Speakers: Magnus Jones, Nordic Blockchain & Innovation Lead, EY Tax & Law
Andreas Hamnes, Senior Advisor & Innovation Lead at Norwegian Register Centre
Keywords: Commercial opportunities, strategies and future consumers
Breakout 2B (Room 19): Shaping the Metaverse towards sustainability
13.20
How do we get a more nuanced perspective on how the Metaverse might impact the world's ability to become sustainable? What opportunities and challenges exist when combining the Metaverse with ESG? That is the focus of the new report from KPMG, "Shaping the Metaverse towards sustainability," which combines their knowledge with insights from a series of industry leaders and experts and provides an initial insight into ESG considerations when starting the metaverse journey, and outlines the steps recommended by experts.
Get the key insights from Michael Birkebæk, an expert on new technological solutions in the Metaverse and its impact on environmental, social, and governance issues.
Organizations and executives should think ESG into the Metaverse to help ensure that the Metaverse develops towards a greener and more socially sustainable internet. This session will help you get started.
Speaker: Michael Birkebæk, Partner, ESG and Products Lead DK, KPMG
Keywords: Sustainability & ESG
Breakout 3A (The Conference Hall): The Omniverse: The building blocks of the Metaverses and how AI will support it
13.55
The Metaverse is delivering enormous opportunities. Get insights into some of the newest breakthrough use cases from NVIDIA. What are the thoughts behind the NVIDIA Omniverse? What is the potential in the industrial Metaverse and 3D Retail? And not least, how can we expect Generative AI will be used to create and support the Metaverse of the future with new possibilities such as Stable Diffusion and ChatGTP3?
In other words: How can companies navigate the Metaverse from a commercial perspective, according to one of the largest Metaverse developers?
Speakers: Rasmus Bisgaard, Country Manager, NVIDIA
Keywords: Generative AI, Digital twins
Breakout 3B (Room 19): The voice of the consumers: What can the newest studies tell us about the future consumer behaviour and how consumers see the metaverse?
13.55
What can the most recent research teach us about the future behaviour of customers and how they perceive the Metaverse? What do the consumers worry about? What are the possibilities? Get insights from two different studies on future consumers in relation to the development of the Metaverse.
Speakers:
Dr. Michael Björn, Head of Research Agenda, Ericsson Consumer & IndustryLab
Christie Nielsen, Intelligence Director, Havas
Keywords: Consumers and connectivity
COFFEE BREAK
14.30
Keynote: The Immersive Metaverse
14.50
From H&M and BMW to Vogue and Adidas. The Swedish company Journee work with some of the biggest brands who want to enter the Metaverse. Journee creates photorealistic 3D environments for people to gather, get inspired, and exchange ideas. From virtual experiences to branded platforms and infrastructures for a web3 strategy. Get insights on a Nordic European company working with international brands.
Speaker: Ida Kymmer, Director Of Global Affairs, Journee
Keywords: Virtual worlds, 3D, community-building
Keynote: On ”warm crypto” and the future subscription models and loyalty programs will run on web3
15.15
The future of outreach is not about digital transformation but about the transformation of digital.
TIME, the nearly 100-year-old brand that has emerged as a leader in the web3 space over the past years, strategy, developing the creative, and launching several new initiatives. From putting the subscriptions of TIME Magazine on NFTs to a new web3 collaboration such as Salesforce, Mastercard and the City of Miami.
According to TIME, companies have traditionally viewed consumers as "renters" with data ready to be exploited. With the introduction of NFTs, TIME transforms consumers into online owners who can benefit from their subscriptions on several levels.
William Ban, the VP of web3 Operations at TIME, will present their latest use cases that show how web3 will change subscription models and loyalty programs as we know them today. He will also introduce the concept of "warm crypto" and how web3 can be used to do good.
Speaker: William Ban, VP Operations web3, TIME
Keywords: Web3 and the new relation with the users
Panel: Connecting the dots in the Nordics - Where do we go from here?
15.50
Speakers:
Simon Lajboschitz, CEO, Khora
Dr. Vanessa Julia Carpenter, Chief Innovation Officer at Gagarín
Moderator: Peter Hesseldahl, Editor and Journalist, Ugebrevet Mandag Morgen
Keywords: The responsible way
Wrap-up
16.25
Speakers:
Rikke Zeberg, Director, DI Digital
Mie Bilberg, Chief consultant, DI E-Commerce
Sofie Hvitved, Futurist, CIFS
Bugge Holm Hansen, Futurist, CIFS
DRINKS & NETWORKING
16.30 - 17.30
