Artificial intelligence has made significant inroads into the nation’s news media. However, many organisations have yet to determine how AI can be most effectively integrated into their day-to-day operations.
Now a project is being launched that provides a shared foundation for strengthening dialogue, exchanging experiences, and exploring the possibilities of AI in editorial practice.
The aim is to give newsrooms a better grasp of how AI can be used and to open the door to new ideas, formats, and workflows—all with a view to creating concrete solutions that can be applied directly in the media’s daily work.
The project will be run jointly by the new Center for AI at the Danish School of Media and Journalism (DMJX) together with CIFS, which—as a central part of the project—will develop an innovation manual to help strengthen the media’s ability to work systematically with long-term development.
Funding for the project comes from the Google News Initiative, enabling the Center for AI and CIFS to work closely throughout 2026 and 2027 with 8–10 media organizations on a wide range of joint projects and experiments. The accumulated knowledge and practice will benefit the entire media industry.
