The Center for Future-Driven Sports & Entertainment Innovation is a gathering place for visionary organisations and companies working together to explore the future of the sports industry. The landscape of sports is constantly changing - both in the rules of individual sports, driven by new technological opportunities, and in the organisation and ecosystem of an industry that must adapt to increasing complexity.
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The center is an ecosystem for stakeholders seeking an early advantage by working strategically with future insights and uncertainties in the sports industry. We focus on five key knowledge areas in the future of sports: Play Sport, Watch Sport, Support Sport, Be Sport, and Educate Sport.