Introduction

Claus specialises in business development at the intersection of human interaction, workplace strategy, retail experiences, and meeting culture in the digital age. With extensive experience in reimagining workplace models, work-life dynamics, and customer and employee experiences alike, he is deeply committed to helping organisations navigate behavioural shifts and technological change. Claus is particularly passionate about translating new knowledge, analysis, and strategic foresight into concrete, operational initiatives—ensuring not only organisational relevance, but long-term competitiveness in an increasingly fluid and complex environment.

Professional summary

EDUCATION:

• ‍‍1994: MSc in Business and Culture. The University of Southern Denmark

PREVIOUS EXPERIENCE:

• 1994-: Independent business consultant and founder of Great Meetings
• 1985-: Army Officer, Danish Army - active in the reserve

Claus is the author of several books in english:

• “Experienced-based Communication” (Springer 2008) (Co-author)
• “The Future (R)Evolution of the Office Workspace” (Springer 2025).

Fun Fact About Claus

Claus is a devoted road cyclist with a questionable fondness for suffering on two wheels—particularly up long, unforgiving mountain climbs. Among his more eccentric escapades is the Race Across America (RAAM) in 2022: a 5,000 km, week-long, sleep-deprived dash across an entire continent, presumably undertaken for fun.

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