Knowing and understanding the trajectories of megatrends is crucial for any decision-maker seeking to make more futures-informed decisions in an increasingly complex world.
What is a "Megatrend"? And how can you use it to make better long term decisions?
While it is true that the future can never be predicted, not all aspects of the future are equally unpredictable. There are relatively stable forces that play a huge role in determining outcomes. We call these Global Megatrends. In a principally unpredictable world, these trends stand out as the only relative certainty we have.
Megatrends are the big drivers of change. They have massive consequences for all organisations in the medium term. Amongst the most important megatrends are automation, urbanisation, population growth, ageing, greater interconnectedness, globalisation, environmental change, and environmentalism.
