How the BBC Uses Foresight to Prepare for an AI Mediated Future

How is the world’s leading public service broadcaster preparing for the future of AI-driven media?
In collaboration with BBC R&D and the BBC’s GenAI Programme, we led a foresight initiative exploring the future impacts of Generative AI on the media industry and its implications for public service media.

We spoke with Antonia Kerle, Chief Technical Advisor in BBC R&D, about how the insights from the project inform how the BBC is navigating the challenges and opportunities of AI.
Read Interview

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The ‘Futures & Foresight with AI’ course is a practical exploration on how to work with foresight and futures-driven innovation in an AI-mediated framework look like. You will learn how to apply AI tools and techniques to real-world foresight challenges, enabling you to develop more robust and innovative strategies. Through expert facilitation and hands-on learning, you will be equipped with the tools and insights needed to more effectively integrate AI into the field of foresight and for driving innovation. In other words, this is a step into the future of foresight.
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